The Theme Store shelves Be Yours under skincare, fragrance, and beauty, and then its own preset family wanders off to sell dresses, houseplants, and €899 headphones. That split personality is the most useful thing to understand about this $350 Online Store 2.0 theme from RoarTheme, first listed in February 2022 and still shipping meaningful updates as of July 2026. I spent time in all four demos to work out which half of that personality you'd actually be paying for.
Native comparison tables for considered purchases
Be Yours ships a product comparison section as part of its own library. On the tech demo it lines up three headphones across icon-labeled rows for battery life, Bluetooth version, charging speed, noise cancellation, and weight. Comparison is where considered purchases get won. For electronics or skincare merchants with multi-attribute catalogs in the 20-200 SKU range and buyers who research before they pay, this section replaces what would otherwise be a paid comparison-app install plus the integration work to make it match the storefront.
Set-builders that respect variants
The bundle sections don't just group products into a collage; each item inside the set exposes its real option pickers, size and color included, and one button adds the whole configured set to cart. A shopper composes the set before committing. That's the difference between a decorative shop-the-look image and a working average-order-value tool. Gift-driven plant and beauty shops with 30-300 SKUs and seasonal, gifting-heavy sales patterns get set-selling on day one from theme sections alone.
How much product discovery should $350 buy?
Quite a lot, as it turns out. Collection pages run a filter sidebar with per-value counts on color, size, and brand facets, a price slider, nine sort orders, and a 2/3/4-column grid-density toggle, so a shopper can reshape the browsing surface itself instead of paging through a fixed grid. It reads as one coherent discovery system. Multi-brand apparel stores in the 100-500+ SKU range with cross-shop-heavy browsers are the audience this stack was clearly built to serve.
One theme, opposite store shapes
Holding-company operators and merchants who don't yet know their final shape get unusual range from a single license. The same theme runs a single-product landing on one demo and a three-level, multi-brand catalog with nested submenus down to individual products on another. That's two opposite store shapes from one purchase. A store can start as a drop-style launch page and grow into a structured catalog without replatforming, which matters most to anyone planning that trajectory rather than gambling on it.
The default personality is permanently mid-sale
Every preset is running a promotion. Countdown bars, stock counters, sale badges, discount popups, and scarcity lines saturate all four demos, and the demo stores' own browser titles bill the theme as built "for promotions and filtering" rather than for the refined-beauty audience the store listing names. Draping urgency mechanics over a €899 luxury product, complete with a nine-units-left warning, is lazy merchandising. Full-price skincare and fragrance houses at the luxury tier with considered-purchase buyers should expect their first configuration session to be spent switching pressure tactics off, not switching capability on.
2022 architecture at a 2026 price
Be Yours is an Online Store 2.0 build, the same editor generation that Dawn, Shopify's free baseline, has run since 2021. You're paying $350 for the section library and conversion tooling layered on that generation, not for the newer Theme Blocks architecture Shopify has been rolling out since 2025 with deeper block nesting and AI-generation compatibility. It's not a defect today. Agencies standardizing client builds and evergreen single-brand stores planning to hold one theme for four or five years should treat the generational position as a runway question and price it into the decision accordingly.
A design language that eats media for breakfast
The section library assumes you have assets. Hero slots across the presets are staged video-first, storytelling blocks are image-panel chains, and the signature patterns, before-and-after sliders, lookbooks, hotspot images, gallery walls, all start from photography or footage rather than copy. Single-operator stores with under 30 SKUs and no production pipeline will find a large share of the library out of reach in practice, because these sections don't degrade gracefully into text; they just look empty. Budget for content production alongside the license, or plan the build around the minority of text-tolerant sections.
What it takes to launch
Expect a multi-day pass across hero media, section copy, metafield population for card specs and comparison columns, bundle and menu re-staging, and translation review before any preset reads as your brand rather than the demo's.
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What works in this preset
Scroll far enough down the homepage and you hit a routine-builder table that quietly does real selling work. Three products sit side by side. Rows for main purpose, key ingredients, skin type, and texture line up under each one, so a shopper deciding between a serum, a toner, and a cleanser reads the differences the way they'd read a spec sheet, without leaving the homepage. For skincare, where the buying question is usually "which one is for my skin," that table answers it in place.
Product cards carry metafield-driven spec rows under the price: SPF value, skin type, texture, even country of origin. That data lives on cards, not buried in tabs. Surfacing it at grid level shortens the compare loop across a collection, and it turns an ordinary product listing into something closer to a shelf-edge label system at the exact point where browsing decisions get made.
A small style playground sits at the bottom of the demo: color presets, heading and body font swaps, corner radius from soft to round, and a glass-effect toggle. It's a demo gimmick, but a telling one. The settings it previews are real theme settings, and the glass option in particular gives the beauty preset a current, translucent UI treatment you can switch on without touching code.
Where it stumbles
The homepage tries to demonstrate everything at once. By my count the demo stacks over twenty sections, from before-and-after sliders to a brand-of-the-week feature to an Instagram wall, and the result reads more like a section catalog than the refined skincare brand the positioning promises. The stacking sells the theme well. It models a believable beauty store less well, and merchants who copy this preset wholesale will inherit that noise as their starting point.
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What works in this preset
Sheen's boldest move is planting a complete product page in the middle of the homepage. Not a teaser card. The featured dress block carries the full sixteen-image gallery, color and size pickers, collapsible description, shipping, and returns panels, and an add-to-cart, which means a shopper can land, decide, and buy without ever navigating to a product URL.
I clicked around the mega menu expecting the usual columns of category links and found filter shortcuts instead: the Popular Colors submenu deep-links straight into the catalog pre-filtered to black, red, blue, green, or white. That's navigation doing merchandising work. Shoppers who think in colors before categories get met exactly where they browse.
Tabbed sections carry a lot of this preset's weight. Collection lists switch between Dresses, Activewear, and Blouses in place, and a second tabbed block rotates four brand campaigns with paired imagery. Instead of sprawling, Sheen compresses four collections and four stories into the vertical space of two, and the homepage stays scannable despite how much it's selling.
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What works in this preset
"Roomscapes" is the navigation idea worth stealing here: the catalog is menued by living room, kitchen, bedroom, bathroom, corridor, and workspace rather than by plant species. Use-case merchandising fits any store where customers know the problem, not the product. The menu handles the dual taxonomy, shop-by-type alongside shop-by-room, without strain.
Product cards render honest price ranges for multi-size items, showing €14,99 up to €149,99 on a single tree listing, and a dedicated Plant Drop page stages a launch-style release alongside the evergreen catalog. Those two details matter together. They show a preset comfortable with both wide price architectures and drop-cadence selling inside one store.
The top of the page runs a rotating three-message announcement bar cycling a rating claim, a free-delivery threshold, and a delivery-time promise. Small surface, heavy lifting. Paired with the numbered four-step "Here's How It Works" section further down, the preset proves the theme has proper furniture for stores that need to explain a service, not just display a product.
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What works in this preset
I went looking for the catalog and there isn't one. Harmony announces itself as a one-product store, and the homepage behaves like a long-form product page: video hero, noise-cancellation story blocks, an embedded purchase panel with five color variants, then dedicated spec panels for sound, design, battery, and connectivity. It's landing-page architecture, assembled from the same section library the other presets use to run catalogs.
Three downloadable PDFs sit right on the landing: a user guide, a quick-start guide, and a product sheet. For electronics, that's the trust collateral shoppers check before spending serious money on an unfamiliar brand, and the theme gives it a dedicated block instead of exiling it to a footer link.
Under the add-to-cart, the panel stacks a 30-day trial note, gift wrapping, and a 3-year warranty as scannable value lines, and further down a store block publishes an address with a full opening-hours table. Those blocks make the brand feel real. For a single-product operation fighting the perception that it's just a landing page, they carry a surprising share of the credibility load.
One conversion opinion, four costumes
Read all four presets in a row and the same spine appears every time: announcement pressure up top, story sections through the middle, an embedded purchase opportunity before the scroll runs out, social proof, then email capture. The verticals change; the selling posture doesn't. Whichever preset you start from, you're configuring the same machine, so skills learned in one carry directly to the other three.
The presets double as documentation
Each demo is a worked example of a different build: the tech preset teaches the single-product landing, the plant preset teaches sets and service explanation, the fashion preset teaches campaign-tab merchandising, and the beauty preset teaches data-rich cards. A merchant can pick the demo nearest their business model and reverse-engineer the configuration from it, which shortens the distance between buying the theme and actually understanding it.
Still gaining features four years in
Version 9.2.0 landed in July 2026 and added a shoppable product showcase inside the mega menu, similar-product suggestions, and a header search bar with optional voice search. A theme first listed in February 2022 that is still growing its selling surface, rather than only patching what exists, is a maintenance signal worth weighing at this price.
The beauty label undersells and misleads at once
The store listing pitches a refined theme for skincare, fragrance, and beauty; the product underneath is a general-purpose promotion engine that happens to include an excellent beauty preset. Buyers shopping on the beauty promise should know they're getting breadth, not a vertical specialist. Meanwhile, merchants who would never browse the beauty category are missing a theme that might fit them better than whatever they're currently comparing.
The best features are the highest-setup features
The surfaces that most distinguish this theme, spec-row cards, comparison columns, variant-aware sets, all draw on merchant-populated data before they render anything at all. Out of the box they're empty shapes. The gap between the demos' impression and a fresh install's reality is wider here than the polish suggests, and closing it requires exactly the data-entry and configuration work many buyers hope a premium theme will spare them.
★ 8.4/10
Rating
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Comparison tables, variant-aware set builders, and a deep discovery stack come from the theme itself; little of the selling surface waits on app installs.
9
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The section library is large and the standout features depend on metafield work; style presets and four worked-example demos soften the curve without removing it.
7
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Every preset ships a persistent bottom navigation bar (home, menu, search, shop, cart, account) plus dedicated mobile banner assets; the phone experience is designed, not shrunk.
9
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Pages lean on modern image formats and restrained lazy-loaded media, but the long, video-heavy homepage style means real-world speed depends heavily on merchant restraint.
8
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Color presets, corner-radius and glass-effect options, and four visually distinct registers from one codebase; the same sections credibly play luxury, playful, and technical.
9
Frequently Asked Questions
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Version 9.2.0 (July 2026) added a shoppable product showcase inside the mega menu, similar-product suggestions, and a header search bar with optional voice search.
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The theme ships its interface strings in English, French, Italian, German, and Spanish, plus right-to-left layout support; translating beyond those five is your work.
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Two on the official list: quantity pricing and combined listings both carry a Shopify Plus flag, so standard-plan merchants should plan without them.
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Size charts render as full measurement tables in centimeters and inches with how-to-measure illustrations, linked directly beside the size picker as "Help about your size."
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Yes, and one demo is staged exactly that way: the homepage functions as an extended product page with the purchase panel embedded mid-scroll.
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Both sit on the official feature list, alongside in-store pickup display, gift wrapping, and cart notes, so the basic versions of all five need no extra app.
This review is based on hands-on testing of the publicly available preset demos of the Be Yours Shopify theme as of August 5, 2026. Theme features, preset availability, and performance can change with subsequent updates from the theme developer.